I take the CMO seat so you can focus on running the business.
Fractional CMO
For growing businesses that need senior marketing direction without the full-time hire.
Your business has outgrown "winging it" on marketing. You know you need strategy, consistency, and someone who actually owns the function.
But a full-time CMO in Toronto costs $175K to $400K before you add benefits and equity. That's a big commitment when you're still figuring out what you need.
So marketing stays on your plate. Or a junior person tries to figure it out without guidance. Or you hire an agency that produces volume with no strategic backbone.
There's a better option.
What "Fractional" actually means.
This is not a coach who gives you marketing homework.
It's not a consultant who hands you a strategy deck and disappears.
A fractional marketing leader is a senior CMO who works inside your business on a part-time retainer. I own the marketing function. I set the direction. I make the calls. I'm accountable to outcomes, not just deliverables.
You get a CMO. Without the full-time cost.
Who is this for?
You're a founder or CEO who's been carrying marketing on top of everything else, and it's time to hand it off to someone senior.
You're running a team with junior marketers who are capable but need strategic direction and a leader to set the brief.
You're launching a new offer, entering a new market, or going through a rebrand and need an experienced hand at the wheel.
You're generating revenue but marketing feels inconsistent, reactive, or disconnected from your actual pipeline goals.
You're past "we'll figure it out" but not ready to commit to a full-time hire.
I take marketing off your plate!
You started your business to serve others and create profit. Let’s take you further.
Here's what I own when we work together.
Positioning and Messaging Before anything else, I get clear on who you're talking to, what you're saying, and why it's going to land. Muddled positioning is usually the root cause when marketing isn't working. I fix that first.
Marketing Strategy A clear plan tied to revenue goals. Which channels, which audiences, which offers, in what order. No vague roadmaps. Specific priorities with reasoning behind each one.
Team and Agency Direction If you have a marketing coordinator, an agency, or a freelance team, I lead them. I set the brief, review the work, and make sure everything connects back to the strategy. Your team does more when they have proper direction.
AI and Technology I build AI workflows into your marketing so the function runs faster and scales without adding headcount. Research, content, automation, reporting, all systematized so nothing falls through the cracks.
Pipeline Reporting Every month you get a plain-English update: what went out, what performed, what I'm doing next, and what it means for your pipeline. No vanity metrics.
Marketing with Real Impact.
What to expect in the first 90 days.
Month 1: Foundation I do a thorough assessment of your business, including our offer, your audience, your current marketing, your competitors. I build your positioning document and marketing strategy. This is the foundation everything else runs on.
Month 2: Execution Strategy becomes action. Campaigns launch, content ships, your team has direction. You start to see what consistent, strategic marketing actually feels like when someone senior is running it.
Month 3: Momentum By month three I have data. I know what's working, what needs to change, and where the pipeline is coming from. I double down on what's working and cut what isn't. Your marketing function is now running like one.
Ready to hand marketing off?
Investment
Fractional engagements are scoped based on the size of your team, the complexity of your business, and the hours required. Before any program starts, I run a complimentary Advisory Session to understand exactly what you need and whether fractional is the right fit.
No retainer starts until we both agree it makes sense.
If marketing keeps getting pushed to next week and you know it's costing you pipeline, let's talk. Book a free Advisory Session