About Michelene Maguire, Toronto Marketing Consultant

I've spent 15+ years helping B2B and service businesses grow. I'm Michelene Maguire, a Toronto-based marketing consultant, and I'll be straight with you: I think marketing is genuinely fascinating. Strategy. AI. Revenue. This is the stuff I geek out on. My clients don't always share this enthusiasm, but they love that I generate pipeline. That's exactly why they hire me.

How I got here…

I started in B2B marketing before "digital" was even a proper job category. Over the past 15+ years, I've worked inside companies, led marketing teams, held Fractional CMO roles, and run marketing for companies across North America. What I kept seeing, at every level, was the same problem: smart business owners who knew marketing mattered but couldn't find the time, the right person, or the right system to make it actually happen consistently. So now that's what I do. I work with them all day long.

The numbers…

15+ years in B2B and service business marketing
50+ clients served across Toronto and beyond
$100M+ in pipeline generated for clients
Multiple Fractional CMO roles across SaaS, consulting, and professional services

Name dropping…

I'm not big on bragging, but I've done some cool stuff. I've supported businesses through acquisition four times, worked with public and private companies, and punched way above my weight creating marketing campaigns that drive pipeline. Some of the public companies I've worked with that people might actually know: Mastercard, Softchoice, Microsoft, and Coveo. On the private side: IndustryBuilt (now Aptean) and Geosoft (now Bentley Systems). I also have a strong track record working with partners of Microsoft, Deltek, and SAS. More recently, I've taken on Fractional CMO roles for Sparkrock (acquired by Ionic Partners) and AMR Consulting (acquired by Aktion Associates).

What I do now…

I run marketing for service businesses who are too busy to do it themselves. I work in a Fractional CMO capacity, a consulting capacity, or through my Done-for-You program. My Done-for-You program takes the entire execution load off your plate. Strategy, content, SEO, AI workflows, publishing — all handled. You spend about one hour a month approving what's next. That's it. No more "I'll get to marketing next week." No more hiring a junior person and spending your weekends rewriting their work. No more paying a consultant for a strategy deck that sits in a folder. I build it. I run it. You focus on running your business.

A bit more about me…

I live and work in Toronto, usually with a coffee in hand and a dog at my feet (ok, on my lap). I'm an introvert who loves marketing great businesses, which my clients find both confusing and convenient. I love AI, but I also love gardening. I'm a little wacky, but mostly in a good way. My clients seem to like it.