Build Your Account-Based Marketing Foundation in 4-6 Weeks

Transform your B2B marketing approach with a comprehensive ABM strategy that targets your highest-value prospects and customers to accelerates revenue growth.

What we will work on with your team

Account Identification & Prioritization

  • Data-driven target account selection using firmographic and technographic criteria

  • Account scoring methodology based on revenue potential and fit

  • Tiered account segmentation (1:1, 1:Few, 1:Many approaches)

  • Competitive displacement opportunity analysis

Buyer Journey Mapping

  • Detailed stakeholder identification and influence mapping

  • Pain point analysis across the buying committee

  • Touchpoint optimization throughout the customer lifecycle

  • Decision-making process documentation and trigger identification

Channel Strategy Blueprint

  • Multi-channel approach tailored to your target accounts

  • Channel selection based on buyer preferences and behaviors

  • Budget allocation recommendations across channels

  • Integration strategy for seamless account experiences

Success Metrics Framework

  • ABM-specific KPI development aligned with business objectives

  • Attribution model design for accurate ROI measurement

  • Dashboard requirements and reporting structure

  • Baseline establishment and goal-setting methodology

What would building your strategy look like?

While every business is unique, ABM methodologies tend to be similar. Whether you want us to build you a pipeline of net new accounts or focus on expanding what your customers are using, we will cover the following in our engagement:

Week 1-2: Discovery & Analysis

  • Current state assessment and gap analysis

  • Stakeholder interviews and alignment sessions

  • Data audit and technology stack review

Week 3-4: Strategy Development

  • Account research and prioritization

  • Buyer journey development and validation

  • Channel strategy creation

Week 5-6: Framework Finalization

  • Success metrics definition and baseline establishment

  • Implementation roadmap creation

  • Team training and handoff

Who is this program ideal for?

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We work with SaaS and Technology companies, Manufacturing companies, and Financial Service companies. If you are a B2B company read to move beyond traditional lead and demand generation then it may be time to chat with us. Our most common use cases are working with:

  • Sales Teams struggling with long sales cycles and low conversion rates

  • Marketing Teams seeking to prove marketing's revenue impact

  • Growing Businesses targeting enterprise or mid-market accounts

Ready to talk ABM ?

People who hire me want a proven strategist that doesn’t have a lick of ego other then to help your organization (and you) win. A typical investment for a basic ABM strategy would be between 15-20k.