Marketing Strategy Gone AWOL
Those Crazy (and Latest) Internet Stats
Do we have to talk about this again? Yes, because companies continue to make epic marketing failures. In most instances, such goof-ups can be attributed to faulty marketing strategy.
Strategy involves choices. Done right, decisions are made to select particular options from various alternatives.
Firmographics: Understanding A Company’s Personas
One of the most anticipated trend reports of the season landed on the desks of marketing data nerds this June 11—all 333 slides! The Internet Trends 2019 report, created by American venture capitalist and former Wall Street securities analyst, Mary Meeker, is a Silicon valley highlight for the state of the internet and online advertising.
It was a B2B marketing nightmare: Sales reps selling investment management software were making cold calls to prospects without knowing how to tailor their sales pitches. Following a classic (and outdated) “find the pain point strategy”, they were boring prospects to death with too many questions and making it clear that they didn’t understand their prospects’ needs let alone a solution best suited to solving their challenges.