Metrics, metrics, everywhere, but what really counts?

When the subject of social media marketing comes up, there’s always an “ROI guy” in the room. You know, the person who pounds the table and says wise things like, “If you can’t measure it, you can’t manage it.” Others join in with opinions about metrics, KPIs (Key Performance Indicators), CPCs (Cost Per Clicks) and CTRs (Click Through Rates). Now you’re down a rabbit hole—everyone agrees that you want to spend your social media budget wisely, but no one can agree how.

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Make Your Trade Show Social!

Trade shows often get a collective groan. Participation can be a lot of work and typically, a lot of money; and once it’s over, everyone sings, “Is that all there is?” Often, all those visitors don’t turn into leads and all you’re left with are several cartons of branded pens.

If you dread tradeshows, you are not alone. More than half of marketers these days feel the same way. However, don’t give up on trade shows if they are important for your business.

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Keeping up with Facebook

Okay, so Facebook is making some changes—do we really HAVE to keep up with this? YES!
New Facebook changes announced at the beginning of May are particularly relevant to business that could (and should) be considering Facebook as part of their digital strategy. These come hot-off-the-press (now there’s an expression that doesn’t make sense anymore! ) from Facebook’s annual developer conference held this April 30 to May 1 in San Jose, California.

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