These days, the lines between marketing and PR are blurred. Gone are the days when public relations worked in its own bubble (often outside the company) and focused on media coverage. And good luck to any marketing team today that fails to keep in constant communication with their PR team when creating a marketing strategy and implementation plan.Read More
Is more always better? If you’re talking about money, shoes, wins by your favourite hockey team or chocolate —yes. But not when choosing social media channels.
Too many still believe that it’s okay to “cross-post” a single piece of social media content to half a dozen or more channels. It’s easy, it's fast, and after all, the idea is to have a broad social media presence—right?Read More
When business owner Marlene Buxton approached Maguire Marketing Group, she had one goal—meet her target for 8-10 new leads a month. Marlene was sure of two things: 1) qualified leads almost always led to a new client (a good thing) and 2) as great as her skills as one of Toronto’s few fee-only financial advisors, she was not a marketer. Marlene wanted the superheroes at Maguire Marketing Group to swoop in and do what we do best.Read More