Trade shows often get a collective groan. Participation can be a lot of work and typically, a lot of money; and once it’s over, everyone sings, “Is that all there is?” Often, all those visitors don’t turn into leads and all you’re left with are several cartons of branded pens.
If you dread tradeshows, you are not alone. More than half of marketers these days feel the same way. However, don’t give up on trade shows if they are important for your business.Read More