Posts tagged Social Media
Make Your Trade Show Social!

Trade shows often get a collective groan. Participation can be a lot of work and typically, a lot of money; and once it’s over, everyone sings, “Is that all there is?” Often, all those visitors don’t turn into leads and all you’re left with are several cartons of branded pens.

If you dread tradeshows, you are not alone. More than half of marketers these days feel the same way. However, don’t give up on trade shows if they are important for your business.

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Keeping up with Facebook

Okay, so Facebook is making some changes—do we really HAVE to keep up with this? YES!
New Facebook changes announced at the beginning of May are particularly relevant to business that could (and should) be considering Facebook as part of their digital strategy. These come hot-off-the-press (now there’s an expression that doesn’t make sense anymore! ) from Facebook’s annual developer conference held this April 30 to May 1 in San Jose, California.

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Social Media Channels. Are More Better?

Is more always better? If you’re talking about money, shoes, wins by your favourite hockey team or chocolate —yes. But not when choosing social media channels.

Too many still believe that it’s okay to “cross-post” a single piece of social media content to half a dozen or more channels. It’s easy, it's fast, and after all, the idea is to have a broad social media presence—right?

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