Posts tagged Business-Focused Contend
Getting that Second Meeting - when you are the vendor

What your leads do need, however, is the assurance that the vendor is the best choice in terms of value.

This cannot be accomplished by, as one commentator stated, “showing up and throwing up.” It can only be done by taking time to understand the prospect, listen, learn, and then customize what you present to the exact needs of that company.  In short, deliver the right content, to the right buyer, at the right time.

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