Posts tagged Business development
Firmographics: Understanding A Company’s Personas

It was a B2B marketing nightmare: Sales reps selling investment management software were making cold calls to prospects without knowing how to tailor their sales pitches. Following a classic (and outdated) “find the pain point strategy”, they were boring prospects to death with too many questions and making it clear that they didn’t understand their prospects’ needs let alone a solution best suited to solving their challenges.

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Metrics, metrics, everywhere, but what really counts?

When the subject of social media marketing comes up, there’s always an “ROI guy” in the room. You know, the person who pounds the table and says wise things like, “If you can’t measure it, you can’t manage it.” Others join in with opinions about metrics, KPIs (Key Performance Indicators), CPCs (Cost Per Clicks) and CTRs (Click Through Rates). Now you’re down a rabbit hole—everyone agrees that you want to spend your social media budget wisely, but no one can agree how.

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SWOT Analysis Cheat Sheet for Business Owners

The last time some of you did a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis might have been in college, and although you might just see it as a teaching aid, it still holds merit as a useful tool in business planning and strategy. Whether you are looking at your own business or a competitor’s business, a SWOT can help you understand what’s going on within a business, and where it is heading in the future.

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