Posts tagged Analytics
Metrics, metrics, everywhere, but what really counts?

When the subject of social media marketing comes up, there’s always an “ROI guy” in the room. You know, the person who pounds the table and says wise things like, “If you can’t measure it, you can’t manage it.” Others join in with opinions about metrics, KPIs (Key Performance Indicators), CPCs (Cost Per Clicks) and CTRs (Click Through Rates). Now you’re down a rabbit hole—everyone agrees that you want to spend your social media budget wisely, but no one can agree how.

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