I DEMAND your product NOW! Demand Generation explained.
Actionable Content that Creates Action!
There’s a lot of chatter these days about demand generation—and just to be clear— demand generation is not yet another cheeky way to describe millennials.
In marketing-speak, demand generation means to create a demand for a product that a customer didn’t know they needed, and then sell it to them.
Actionable content is particularly appreciated when it’s in a format that’s easy to use, easy to assimilate, and especially, easy to share. That’s why smart content writers use statistics, trends, graphs, images, and relevant examples; and make the action clear and easy (downloading with one click).