Posts in Digital Marketing
Don’t lose people on your website

Think of your website as a house. Renovations are in order when something isn’t working properly or there’s a change in circumstances. This might lead to some structural work, adding on, or rebuilding something. And there are times when an older house isn’t worth saving. It’s better just to tear it down and start again. Then, there’s ongoing maintenance.  If you don’t refresh the paint, re-organize and declutter every 2-3 years, everything begins to look dated, disorganized and, well —a little bit shabby.

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How to Write a Killer Creative Brief When you are Working with an Agency 

A killer campaign that knocks your targets out of the park, starts with a killer creative brief. It is the foundation of any successful creative campaign.  So, what makes up a killer creative brief?  Since the creative brief is usually created by and for the agency, it should contain anything and everything you want to communicate about your brand, message, and product/service.

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