Getting Your Go-To-Market Plan Ready for 2019

A go-to-market plan is your action plan on how you will reach your customers and communicate your competitive advantage. Whether youโ€™re launching a new product or service, integrating new technology to your stack, or communicating your brand message, a solid go-to-market plan will help identify the necessary steps towards customer engagement.

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SWOT Analysis Cheat Sheet for Business Owners

The last time some of you did a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis might have been in college, and although you might just see it as a teaching aid, it still holds merit as a useful tool in business planning and strategy. Whether you are looking at your own business or a competitorโ€™s business, a SWOT can help you understand whatโ€™s going on within a business, and where it is heading in the future.

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Tips for Using Facebook to Maximize Your Budget and Drive Conversions

With Billions of internet users across the globe and the majority of them on Facebook, itโ€™s safe to say that many of your target audience is on Facebook. In fact, over 2.2 Billion people sign in to Facebook every day and spend an average of 58 minutes a day on the platform. There are also roughly 80 million active business-oriented pages on Facebook.

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