Posts in Marketing Strategy
Setting a Marketing Budget. Is More Better?

Marketing budgets need to be set each year according to projected revenue. A company focused on growth determines overall business strategy at the corporate level, e.g. double revenue over the next year by expanding across the country. Then marketing steps up to the plate to figure out a marketing strategy, a plan, and the resources required to make it happen; e.g. increase market exposure, acquire new leads, drive sales. The budget is calculated this way.

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