One of the most anticipated trend reports of the season landed on the desks of marketing data nerds this June 11—all 333 slides! The Internet Trends 2019 report, created by American venture capitalist and former Wall Street securities analyst, Mary Meeker, is a Silicon valley highlight for the state of the internet and online advertising.Read More
It was a B2B marketing nightmare: Sales reps selling investment management software were making cold calls to prospects without knowing how to tailor their sales pitches. Following a classic (and outdated) “find the pain point strategy”, they were boring prospects to death with too many questions and making it clear that they didn’t understand their prospects’ needs let alone a solution best suited to solving their challenges.Read More
What do you get when you mix a fervent strategic brain with a group of marketers representing companies that range from fashion design and media sales to new technology looking to increase revenues?
Answer: A whole lot of great questions plus answers that unlock some of the “tightly locked” secrets of getting over that first million-dollar hump.Read More