Your Business has a Basic Google Business Listing, Now What?
Your Business is on Google, but is that really impacting your overall sales and revenue? Probably not. Unfortunately, setting up a basic listing is just the start, you still have to optimize that listing to make it effective.
Google will take several factors into account when they rate your website: based on your Google Reviews, the traffic to your site, and the type and quality of content you post. Below are two tips to really get you moving in the right direction.
Tip 1: Cultivate your reviews – It’s easier than you think
Maybe you have some reviews, maybe you don’t, or maybe you have one negative review that is bringing your ranking down. No matter what, the easiest way to get more reviews is to simply ask! If you have recently done business with a client and you feel they were happy with your service, email them and ask them to write a review using specific phrases that match your business category. You’ll be surprised how many people are open to doing this and these reviews will rank much higher for your site’s SEO. This is made even easier by an automated mailing service. This will help you get the maximum intended impact from each and every new review you receive. But the most important part is to make sure that you ask the author of the review to use a key phrase that you are trying to rank for.
And don’t even think of trying to cheat the system with a bunch of fake reviews, Google will catch you, and it will not have a good outcome for your rankings. Google has started to crack down more and more on fake reviews and profiles, it’s just not worth it to try to cheat the system. Like it or not, Google is smarter than you and me, and we need to play by their rules.
Tip 2: Focus on getting the right kind of traffic
Google will also rank your website partly on affiliate links and where your traffic is coming from. Try posting blogs on pages like LinkedIn with a link back to your site that will drive traffic there. You can do this with a simple “Read More” button after a few paragraphs so that the reader will click-through to your page. This is an easy way to build relevancy for your site while increasing click-through rates.
It is important to keep your website current, especially when first setting it up, try to post meaningful and relevant content often. Make sure you are giving your customers exactly what they want, and what they are searching for. Google ranks your site based on the type of content you post so it is important to use relevant keywords when creating your business’s content. That being said, don’t just drop off the face of the earth after 6 months, keep posting often so your site ranks higher. It is recommended to post at least 1 blog a month.
As a full-service marketing agency, we have a team of marketing specialists that have been helping businesses to grow and improve their listings and ranking. For more information on Google listings and Google My Business, check out our ebook.