Software Judge Offers Sneak Peek at SIIA Awards


Recently I had the pleasure of being a judge for the SIIA CODiE awards in which I had to select the Best Service Using Aggregated Content. 

Firstly, what is the SIIA?

My definition:
Basically, this is a software peer-to-peer group across North America that is leading cool software innovation.

The official definition:
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.

Secondly, What is an SIIA CODiE Award?

My definition:
An award for the cool stuff being built (not necessarily for profit).

The official definition:
The SIIA CODiE Awards were established in 1986 so that pioneers of the then-nascent software industry could evaluate and honor each other’s work. During the years that followed, the program evolved into three tracks (content, education, and software) and then further evolved into two (business technology and education technology) — but our core mission has always remained the same: recognizing excellence by honoring the software and information industry’s leading products and services. Award winners are able to leverage their CODiE Award as a prestigious representation of outstanding achievement and vision in the software and information industries.

To see all the 2016 nominations visit:

The specific award that I judged was for recognizing services that make the best use of information aggregated from disparate sources for business users or consumers.

Frankly, all of the nominations were pretty awesome, each in their own very different ways. I can’t share my results obviously, but I can share with you a few of my favourite products that are up for the nomination: 

Factiva: It sources in 28 languages and is used in every country around the world. But what I thought was the best part was that because this service subscribes to News Services, it means that you can search the News way before the internet was born. In some cases, you can pull news up to 40 years old. In a time where everyone and everything is digital, it certainly puts a healthy perspective on research when you include items, not on the internet.

RePubHub: This can solve all your licensing problems if you are an editor or publisher, or like me, a B2B writer/marketer who struggles with sourcing all your stats properly. Nice touch that this is a Freemium model so occasional users can play around with a lot of very cool content, while committed users can get premium services for a small fee. And get this – it has a word press plug-in. I’m not sure how this has a value yet, but it certainly caught my attention. Also, for the geeks (like me) this is running off a semantic engine so… no human curation.

HGfocus: If you have ever used Ghostery then this tool is that but on cocaine! Both of these browser extensions add an incredible amount of information to your browsing experience. Seriously, I didn’t know whether to be excited or scared when I saw the power of this extension. It will become your new spy tool!

If you want to talk about the state of marketing technology then feel free to reach out to me. I’m not a programmer but I do hang out with some very technically savvy cats over at Couch & Associates, and we talk about marketing technology all day, and every day. What I am really good at is taking super complex ideas and simplifying them into clean marketing language. So reach out to me if you could use this type of help at