How to Write a Killer Creative Brief When you are Working with an Agency 

A killer campaign that knocks your targets out of the park, starts with a killer creative brief. It is the foundation of any successful creative campaign.  So, what makes up a killer creative brief?  Since the creative brief is usually created by and for the agency, it should contain anything and everything you want to communicate about your brand, message, and product/service.

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Getting Your Go-To-Market Plan Ready for 2019

A go-to-market plan is your action plan on how you will reach your customers and communicate your competitive advantage. Whether you’re launching a new product or service, integrating new technology to your stack, or communicating your brand message, a solid go-to-market plan will help identify the necessary steps towards customer engagement.

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SWOT Analysis Cheat Sheet for Business Owners

The last time some of you did a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis might have been in college, and although you might just see it as a teaching aid, it still holds merit as a useful tool in business planning and strategy. Whether you are looking at your own business or a competitor’s business, a SWOT can help you understand what’s going on within a business, and where it is heading in the future.

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