So, let’s say you have a successful bricks and mortar company, with a strong brand and loyal customers. Now, you want to transition your business to add online services in order to reach more people, and create a better work/life balance for yourself?Read More
This spring, LinkedIn launched Lookalike Audiences, a target marketing tool that many know from Facebook. Lookalike Audiences can be an effective way for B2B companies to reach their target customers, from lead generation, through retention and win-back (another way to say “getting back” dormant customers.)Read More
Do we have to talk about this again? Yes, because companies continue to make epic marketing failures. In most instances, such goof-ups can be attributed to faulty marketing strategy.
Strategy involves choices. Done right, decisions are made to select particular options from various alternatives.Read More