Lookalikes on LinkedIn

This spring, LinkedIn launched Lookalike Audiences, a target marketing tool that many know from Facebook. Lookalike Audiences can be an effective way for B2B companies to reach their target customers, from lead generation, through retention and win-back (another way to say “getting back” dormant customers.)

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Jessica Siqueira
Marketing Strategy Gone AWOL

Do we have to talk about this again? Yes, because companies continue to make epic marketing failures. In most instances, such goof-ups can be attributed to faulty marketing strategy.

Strategy involves choices. Done right, decisions are made to select particular options from various alternatives.

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Jessica Siqueira