Often at the Enterprise level, marketing teams are quite sophisticated but they are also very BUSY.
Even though the channel may have a huge number in regards to revenue targets, partners often get pushed to the end of the priority list.
We understand this as many of our team have worked within channels. We can work directly with your partners or we can help you create programs that help your partners win.
Whether we simply help your partners through creating go-to-market plans with full execution or whether we help them with localized SEO campaigns, we can support your corporate marketing team with all the requirements of the channel. We understand Market Development Funds (MDF), and Co-Op Funds, and have the agility to work around timing and funding obstacles.
Channel Demand Generation
Demand Generation has always been the crux on which marketing departments exist. These days marketing leaders are being pulled into more and more areas of expertise like product, development, and customer advocacy, in order to meet revenue targets. Our strength lies in working within brand guidelines and ensuring we can pull the greatest return from investments.
Channel Content Development
We specialize in producing content that compels your audience to want to engage with your business. Offering high-value content is the only way to get high-value conversions from your prospective customers. Whether we start from scratch and create content, refresh your current content, or work with industry experts to create added-value content, our content will start generating leads for your business. We can easily amplify corporate content for channels or create co-branded content that can be multi-purposed. We can create, manage and optimize channel websites and portals and improve all digital marketing presence.
Channel Campaign Execution
Have a lot of big plans but don’t have the resources to see them through? We can take campaign execution completely off of your hands so that you your team can focus on developing strategy and tracking marketing ROI. Or we can supplement your campaigns to ensure that you always have fresh ideas in front of your channel. Whether you need a “Marketing in a box” type solutions or a personalized partner program, we understand how to support you.